Acquirer(s)

  • Fitness First Australia Pty Ltd

Target(s)

  • LivingWell Australia Pty Ltd

Summary

Fitness First has acquired three fitness clubs from Living Well Australia located at Willoughby (NSW), Carindale (QLD) and Robina (QLD).

Market definition

The supply of fitness centre services in the local markets of Willoughby (NSW), Carindale (QLD) and Robina (QLD).

Competition analysis

On 9 October 2006, the ACCC decided not to oppose Fitness First's acquisition of three LivingWell fitness centres in Willoughby, Carindale and Robina. It appears that in each of the local markets for the supply of fitness centre services, the merged entity would face competition from a number of other fitness centre suppliers as well as smaller boutique and women's only fitness centre providers. The ACCC also considered that barriers to entry and expansion are low.

After consideration of the merger factors the ACCC formed the view that the acquisitions are unlikely to result in a substantial lessening of competition.

Timeline

Date Event

ACCC commences review under the Merger Review Process Guidelines. Market inquiries commence.

Closing date for submissions from interested parties.

ACCC timeline suspended pending further information requested from Fitness First 12 September 2006.

ACCC timeline recommenced upon receiving information requested from Fitness First 12 September 2006.

ACCC decided not to oppose the acquisition.