Acquirer(s)
- West Australian Newspaper Holdings Ltd (WANH)
Target(s)
- Bunbury Area Licence & associated radio station from Elmie Investments Pty Ltd
Market definition
The ACCC considered markets in relation to:- the supply of advertising opportunities in the Bunbury and Busselton-Margaret River regions of Western Australia; and
- the supply of content to media consumers in the Bunbury and Busselton-Margaret River regions of Western Australia.
Competition analysis
On 20 February 2007, the ACCC formed the view that the proposed acquisition would not substantially change the level of competition in terms of options available to advertisers or media consumers in the Bunbury and Busselton- Margaret River regions of Western Australia. Accordingly, the ACCC decided not to intervene in the proposed acquisition.Timeline
| Date | Event |
|---|---|
ACCC commenced review under the Merger Review Process Guidelines. Market inquiries commenced |
|
Closing date for submissions from interested parties. |
|
ACCC announced it would not oppose the proposed acquisition |