Just Squeezed Fruit Juices Proprietary Limited - s.87B undertaking

The Just Squeezed Group comprises Just Squeezed Juices Proprietary Limited and Just Squeezed Fruit Juices (NSW) Pty Limited which manufactures and supplied a range of fruit juice products to all States and Territories except Western Australia and Tasmania.

The ACCC has come to the view that the Just Squeezed Group misrepresented the contents of their fruit juice products on the product labels. In particular, the prominent placement of the words "just Squeezed" on the labels, together with the images of fruit and words such as "Orange juice" and "Apple juice", created the overall impression to consumers that each product was produced directly from the fruit shown on the labels and did not contain reconstituted juice.

The Just Squeezed Group have given the ACCC court enforceable undertakings that they will:

• cease manufacturing fruit juice products under the brand name "just Squeezed FRUIT JUICES" by 31 March 2006;
• supply all fruit juice products manufactured on or after 1 April 2006 under the new brand name "just Delicious FRUIT JUICES";
• not engage in similar conduct in future for a period of 3 years;
• publish a newspaper notice advising consumers of these undertakings; and
• implement a trade practices compliance program.