Undertaking date

Undertaking type

s.87B undertaking

Reference number

D99/17176

Section

ss. 52 & 53

Company or individual details

  • Safe Egg producers

Undertaking

False or misleading representations in relation to the health and nutritional benefits of eating Safe Eggs by Golden Eggs Pty Ltd, Fallway Holdings Pty Ltd (TA Chanteclair Farms) and Van Morey Pty Ltd (TA Sun Valley Poultry Farm)(collectively referred to as "the Safe Egg Producers").

Undertakings given to:

  • cease using the name ‘Safe Eggs’;
  • adopt a standard testing procedure to determine the Omega 3 content of the eggs;
  • cease making misleading health benefits claims; and
  • issue corrective advertising.