V8 Supercars Australia Pty Ltd - s.87B undertaking

V8 Supercars Australia Pty Ltd has acknowledged the ACCC's concerns that its claim that carbon emissions would be entirely offset by the planting of trees may have been misleading or deceptive and therefore a breach of section 52 of the Trade Practices Act, because there was no explanation that it is likely to take the life-time of the trees before those emissions are absorbed.

V8 Supercars has provided court enforceable undertakings to the ACCC that:

• any future claims about 'green marketing' will be considered by a solicitor with experience in trade practices law before being made;
• any future claims about trees being planted to offset carbon emissions will include an explanation about the period of time before those emissions would be offset;
• that it will place an acknowledgement of the ACCC's concerns on its website for a period of no less than 2 months.