The Australian Competition and Consumer Commission has filed against one of Australia's largest fruit-juice processors, Berrivale Orchards Ltd, alleging misleading labelling of two of its products.
The company's Daily Juice Company's orange and apple and blackcurrant juice products use the terms 'squeezed daily' on its front labels for its orange juice products and 'crushed daily' on its apple and blackcurrant juice products.
The ACCC alleges that the orange juice contains reconstituted juice during the winter months and the apple and blackcurrant juice always contained reconstituted blackcurrant juice.
The ACCC is seeking injunctions restraining the company from making the claims, corrective advertising and withdrawal of any remaining product with the incorrect labelling.
A directions hearing will be held in the Federal Court, Canberra on 6 September 1996.
